Cordo, a consultancy specializing in strategy for brands, is diving into the world of Generative Artificial Intelligence. With the topic on the rise globally, the consultancy is conducting authorial research to understand how this technology is being perceived and adopted by marketing professionals in Brazil.
The research has already gone through a qualitative phase, in which experts in Generative AI for marketing were interviewed and some trends were mapped. Now, Cordo begins the quantitative stage, inviting marketing professionals from all over Brazil to participate.
“Generative Artificial Intelligence is a technology that has the potential to drastically change the way companies interact with their audiences. Marketing is, therefore, one of the most impacted sectors. Therefore, understanding how the Brazilian market is facing these new technologies is crucial so that brands, companies and professionals can design strategies to remain competitive, says Daniele Lazzarotto, brand strategist and founder of Cordo.
The link to the survey will be available until March, and professionals at all hierarchical levels who work in marketing businesses (such as advertising agencies, corporate marketing, consultancies and freelancers) are encouraged to contribute to this initiative. Cordo promises to reveal results firsthand to respondents. Subsequently, the report will be made available to the market through the consultancy’s official channels.
The research is an initiative by Cordo with the support of e-commerce Brasil, Planning Group, Pmweb and Padrinho Assessoria. Together, they seek to provide quality national data on Generative AI, enabling Brazilian brands to develop innovative strategies in this new technological context.
To participate and contribute to the research, I need to access the official link.
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