Trucks prepared for races participate in another phase of the Copa Truck, a category of Brazilian motorsport that now has the official sponsorship of the EZZE Insurance. The company will stamp its brand on the rescue cars that will be in the nine stages of the 2024 season.
Focused on the importance of safety on and off the tracks and using one of the main promotional platforms in Brazil, which has live broadcasts on open TV, EZZE will be present on signs and signage at all racetracks in the C.opa Truck and on the overalls of the members of the security cars.
For this season, in addition to highlighting one of its most recent launches, Automobile Insurance, EZZE wants to strengthen Transport Insurance and Fleet Insurance, areas represented by executives Paulo Alves and Elton Andrade.
The sponsorship of the Copa Truck is part of the sports platform project launched by the company, which began with the sponsorship on the Corinthians shirt, in addition to other deliveries in the alvinegro club’s media and content ecosystem, as well as the sponsorship announcement on Stock Car , also with the rescue team, in February.
“We are very optimistic about this new partnership that now gives us the opportunity to represent not only Auto Insurance, but also Fleet Insurance and EZZE Transport Insurance, one of the most complete products on the market that has met the new regulatory requirements in our country. country”, highlights the CEO of EZZE Seguros, Richard Vinhosa.
For EZZE’s Vice President of Institutional Relations and Marketing, Ivo Machado, the proposal is to always create new benefits and products for everyone involved in the Copa Truck ecosystem, including fans.
The EZZE Rescue Team guarantees full support to the pilots this season, reinforces the executive.
EZZE’s first appearance in the Truck Cup will be at the Autdromo Internacional Orlando Moura, in Campo Grande (MS), in the first stage of the 2024 championship, on March 16th and 17th.
EZZE is another cutting-edge company in its segment that enters the world of Brutes. Transport Insurance provides a guarantee and peace of mind for the goods and merchandise transported by carrier owners and having a partner like EZZE, publicizing the importance and quality of this service, is in line with what we want for our community: passion for motorsport together responsibility behind the wheel. Welcome, EZZE, says Carlos Col, CEO of the Copa Truck promoter, in addition to Nascar Brasil and Copa HB20.
The negotiation was brokered by Outpromo, an agency that reinforces its expansion process using sport as a media, awareness and relationship tool. The plan includes online and offline media, boxes, experiential events, as well as EZZE actions and events planned for the coming months.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
