Agency will be responsible for the brand’s digital activations, both in content and media
Rastro was chosen as Rider’s new social agency and will be responsible for the digital activations — content and media — of the brand’s profile.
The agency will also be responsible for listening and reactive content, turning data into actionable insights for Rider’s entire partner ecosystem.
The objective of the partnership is to inaugurate an agile and solid social operation, connecting the brand to relevant conversations in the culture.
“Rider is a brand that we have always admired, it has been able to transform itself over time and has a genuine vision of recreating futures and transforming realities. Through digital, we want to increase this desire for the brand by promoting a connection with design, fashion and culture movements. ”, explained Lucas Djahjah, a partner at the agency.
