“Easter Bunny, what do you bring me? The chorus of the old children’s song matches well with the movement of commerce this pre-Easter, which promises to be intense according to the data collected by the platform’s research TIM Ads. The habit of giving gifts at this time remains high, with 74% of those interviewed indicating that they will maintain the tradition. The survey also reveals that 59% of respondents plan to spend up to R$100.00 on gifts.
Among the options, 23% of participants intend to buy traditional Easter Eggs, while another 23% will opt for other types of chocolates and 10% will choose souvenirs or handmade gifts, highlighting the diversity of choices when it comes to giving gifts.
The preference is for more accessible options, revealing the Brazilian consumer’s attention to seeking savings without giving up the tradition of giving gifts during Easter. In the survey, 56% responded that they were researching in physical stores (supermarkets, wholesalers and small businesses), compared to 19% who were doing so through online stores. With an eye on discounts, 46% said they will pay in cash or via PIX, compared to 18% who intend to use a credit card.
These strategies reveal the attention of the Brazilian consumer in seeking savings so as not to give up giving gifts during Easter.
“In a world driven by data, TIM Ads transcends its mere usefulness as a research tool, transforming itself into a platform that not only collects accurate data, but positions itself as an essential catalyst for understanding social dynamics”, emphasizes Leonardo Siqueira, director of Data Monetization at TIM.
The survey was carried out between February 5th and 11th, with a total of 64,532 thousand respondents. Customers voluntarily participated in exchange for receiving internet bonuses. The sample is predominantly young, with 76% of participants being up to 35 years old.
*Foto de capa: margouillatphotos/ThinkStock
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