Interactive and features technology and scenography from Bizsys
The animation Kung Fu Panda 4 opens in theaters this Thursday (21) and Universal Pictures is using OOH media to promote the release.
With technology and scenography designed by Bizsys, the company installed a cherry tree, an ornamental tree typical of the Asian continent, on an LED panel on Avenida Paulista.
In addition to the tree, anyone who passes by will also be able to interact with the piece, as the initiative works as a sampling machine, with a 49″ screen and delivery of gifts with the animation theme during a 10-hour period of operation.
“In addition to an impactful medium to inform people during their journey through urban space, OOH media also enables interactions with people, intensifying the connection between brands and the target audience of the action”, stated Rodrigo Cassino, CEO of Bizsys.
