Initiative is part of the agency’s 15th anniversary celebrations and aims to share cases from 2023
The Content Group held Tik Tok Day this Thursday (21), at the Tik Tok Auditorium.
The initiative is part of the agency’s 15th anniversary celebrations and aims to share cases from 2023 and inspire brands that have not yet adopted strategies on the social network.
“Powerful co-creation involves the agency, client, partners, platforms, creators and the consumer. We will show great cases, with the bold vision of the agents who participated in these winning projects”, said Adrianne Elias, CEO of The Content Group.
The event was attended by co-creators and guests from different segments of the Brazilian market.
“The idea is to talk about the future in a courageous way. There is room for change and to do it in a way that wasn’t done previously”, highlighted Sibele Toledo – Chief Strategy at The Content Group.
In addition to networking, the event also presents itself as an opportunity for participants to update themselves on platform trends and explore new collaboration possibilities and digital marketing strategies.
“TikTok’s partnership with Grupo Content works very well, because the team thinks differently. And has the courage to innovate and break the paradigm”, added Vinicius Arjona, TikTok advertising manager.
