Titled “Much More to See”, the campaign was carried out with the support of BeenToBe_Brand Builders and Anita&Vega
Max, Warner Bros.’ streaming platform. Discovery, which arrived in Latin America and the Caribbean on February 27, announced the launch of a regional creative campaign aimed at various audiences.
The piece, titled “Much More to See”, was created with the support of BeenToBe_Brand Builders and Anita&Vega, filmed by Landia, directed by Maureen Hufnagel.
“Max’s content offering is unique and we knew the enormous challenge when it came to communicating the launch in our region. We wanted a concept that could connect with people, with true insights. This is reflected in a shocking and fun way in our spot launch. It was an intense work process with BeenToBe, Anita&Vega and Landia, where every detail, every scene, every word, everything, was thought out to position Max as the streaming platform that has much more to do with the consumer”, he explained Andre Takeda, Vice President of Creative Services at Warner Bros. Discovery for Latin America.
In turn, the children’s campaign was produced together with Landia, under the direction of Agustn Carbonere, and Hook Up Animation Studios. In this case, the piece seeks to present children’s profiles by focusing on the unique way in which boys and girls interact and grow with their favorite streaming content.
“We want parents in Latin America to recognize Max’s children’s profile as an environment specially designed for their sons and daughters. We have content for all ages, from preschoolers to teenagers. At Max, they will find a wide selection of their favorite programs, your beloved characters and films to enjoy as a family”, added Milagros Frugoni, vice president of Brand Strategy for Children’s and Animation Content, at Warner Bros. Discovery, Latin America.
