#VemPraCozinha initiative, signed by Execution, unfolds with the dissemination of the action filmed through video case
Dona Benta decided to open a dialogue channel to relieve women of one of the tasks that, at some point, was assigned only to them, the responsibility for food.
As a continuation of the #EssaConversaVaiPraCozinha campaign, the brand took advantage of women’s month to invite men to share kitchen chores and expand the conversation about gender equality.
The #VemPraCozinha initiative, signed by Execution, unfolds with the dissemination of the action filmed through a video case. All participants in this action received a box containing Dona Benta products to inspire them to take the first step.
#VemPraCozinha will feature journalist, comedian and influencer Felipe Andreoli, who will also receive the box with Dona Benta products and be invited to cook and talk about the division of tasks and how this is experienced in his home, as well as other influencers .
