Classes will address topics such as monetization, marketing, fundamentals of the platform and among other modules
TikTok, in partnership with Digital Favela, announced the launch of the Cria que Cria initiative, which will function as an “online course” for entrepreneurs and creators to learn how to boost their businesses through the platform.
In total, 25,000 places will be made available and registrations will remain open until July 31st with the possibility of closing before that date if places run out.
The training will be carried out in partnership with SoulCode, a Brazilian EdTech whose purpose is technological education, digital inclusion, social impact, diversity and employability, through FavelaCode, the company’s partnership with Favela Holding in the education sector.
“We want to encourage entrepreneurs, especially those who live in favelas or less favored regions, and who often undertake out of necessity, to make the most of the opportunities that our platform offers. And we not only want to encourage them, but also help them to prepare and get the most out of the tools to leverage your business”, explained Silvia Belluzzo, Business Marketing Director for SMEs at TikTok in Latin America.
In the Cria que Cria project, classes are 100% online and divided into seven modules. During classes, entrepreneurs will access courses ranging from monetization to how to grow their business, including content on marketing, TikTok fundamentals, how to identify a niche, how to use TikTok to promote business/work and content creation. The platform will be available until July 31st.
“The favela is an entrepreneurial powerhouse. With this initiative, in partnership with TikTok, we are going to build a bridge of knowledge and learning for those who already have this essence, but did not have access to tools or content with this training in practice. Now, the creators you will be able to transform your content into a business and enhance your business through your content”, added Tiago Trindade, partner and coCCO of Digital Favela.
