Signed by Alob Sports, the action will tour the country’s stadiums in search of the best typical football stadium food
Assa Atacadista is debuting its sponsorship of the Copa do Brasil and, to celebrate the moment, it launched the “Estdio Foods” action, signed by Alob Sports and composed of a series of content.
The videos will travel throughout Brazil to present the typical foods of the stadiums that will host the championship matches. The episodes will be presented by influencer Negrete, accompanied by a local representative, and released at each stage of the tournament.
Throughout the series, they will visit the game stage, try regional delicacies and interact with team fans. In addition, the influencer will also choose the best food and present the person responsible for the stall with a brand kit and a R$500 shopping voucher.
In the week of the 2024 Copa do Brasil final, it will be the public’s turn to choose the best typical food from the stadiums visited through a vote that will take place on social media. The winner will be presented with R$5,000.
