This Friday (22), the program PLACAR Negocios by Adnews brings another great participation. The guest of the new program Joo Clark,superintendent of Marketing and Growth at Sicredi. The institution has been expanding its presence in sports, especially football, combined with a new brand positioning. In fact, some competitions already bear the Sicredi brand, such as Paulisto Sicredi 2024, Copinha Sicredi and Liga Feminina Sicredi de Futsal.
In the program that airs at 6pm on YouTube, you can check out insights into the innovative strategies behind Sicredi’s investments, based on the recent creation of its Marketing department.
Clark revealed the concept of Sicredi’s new positioning; such as the choice of their sponsorships, especially the regional ones, which have championships such as, Carioca, Paulisto, Acreano, Amapaense, Gacho, among others; ecHow sports sponsorship fits into the new institutional moment.
Furthermore, the benefits of supporting the sport and especially the expansion of the brand in women’s sports, such as the Liga Feminina Sicredi de Futsal and Paulisto Feminino, were evaluated. Sicredi had a growth of almost 590% in relation to sponsorships carried out between 2019 and 2023.
The executive also discussed the next steps of the partnership with São Paulo Football Federation, in 2024, considering that Sicredi assumed the status of FPF Partner.
Don’t miss it! Find out how Sicredi is expanding its impact, committing to the development of communities and promoting sport through its initiatives. Take the opportunity to leave your like, subscribe to our channel and activate the bell so you don’t miss any notifications. PLACAR Negocis by Adnews is also available on Spotify, check it out on official link.
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