CEO of IPG Mediabrands, Saccomani’s arrival at Rain and reinforcement at Record are some of the week’s news
IPG Mediabrands, Africa Creative and Record were some of the market movements this week. The arrival of Guilherme Saccomani as a new partner, alongside Domenico Massaretoalready Rainartificial intelligence startup.
The executive will act as an Advisor & Investor, helping to outline expansion and synergy strategies with other platforms and players. Saccomani left Publicis Groupe, where he was CFO, in January 2023, after seven years. In April of the same year, Guilherme became a partner and managing director at GhFly Network.
Today, it was the turn of IPG Mediabrands announce to sada Ezra Money from the position of CEO, where he had been for more than three years. According to the communications group, the decision was taken jointly and planned so that it can dedicate itself to new projects.
In Brazil, the executive worked for JWT So Paulo, where he started as director of media research and insight and became president of JWT. In 2019, he was promoted to Corp Strategy and head of media at the holding company WPP, a position he held for a year, and in 2020 he left the group to take on the position of CEO at the IPG Mediabrands group.
J na Africa Creative who arrived was Bruno Oppido for the position of executive creative director. He acts alongside Nicholas Bergantinco-CCO da agncia.
Oppido passed through DM9 and joined F/Nazca Saatchi in 2007, where he stayed for almost nine years. The creative also worked at Wieden+Kennedy for three years as creative director and head of art.
BFerraz
Carolina Pellicanowho holds the position of VP of Business BFerraz Five years ago, he also became a Partner at BFerraz. J Gabriela Gottliebuntil then account director, was promoted to head of brand experience business unit.
A Omnicom Media Group reformulated the leadership team in Brazil. Fernanda Vellutini, Thiago Endo e Diogo Mattos will take over as top managers of the media, retail media and data areas, reporting directly to the group’s chief data & media officer, Daniel Ribeiro.
Fernanda Vellutini will take over as head of media, while Thiago Endo will be head of retail media. Diogo Mattos, in turn, will be the new head of the agency’s data area.
Record
Henry Collor e Paula Morales took over the management of one of the commercial and digital products and services centers to command the Brand & Content Integration Center of Recordrespectively.
Collor appeared in the commercial for RedeTV!, Band and Amazon. Paula Morales has worked at Record for 14 years, working in several sectors within the company, but always in direct contact with the broadcaster’s and digital sales teams.
Carrefour
O Carrefour Brasil Group hired Camila Monteiro as new director of real estate and business development. The executive will join the Carrefour Property team, a business unit that manages and develops the company’s real estate portfolio, reporting directly to the CEO, Liliane Dutra.
(Credit: Photo by Kelly Sikkema on Unsplash)