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Marcia Esteves takes office at Abap
CEO and partner of Lew’Lara\TBWA, executive and the first woman to lead the entity
The Brazilian Association of Advertising Agencies (Abap) brought together the main market leaders on the 21st, at the Tomie Ohtake Institute, in São Paulo, to celebrate the inauguration of president Marcia Esteves, current CEO and partner of Lew’Lara\TBWA . The executive is the first woman to lead the entity founded in 1949. Marcia Esteves will take charge of the position in the 2023/2025 period. In her inauguration speech, the president highlighted that her management focus will be on recovering the value of the agencies. The new Abap’s mission is to continue the great work carried out by the previous management, but with a very clear proposal to focus on rescuing the agency’s values, proving that agencies not only survived in this new scenario, but are also vital to the market and to the evolution of society.
Marcia Esteves, CEO and partner of Lew’Lara\TBWA, the first woman to preside over AbapSandra Martinelli, Marcia Esteves and Nelcina TropardiLuiz Lara, Hugo Rodrigues and Orlando MarquesArmando Strozenberg and Marcia EstevesIan Black, Carlos Scappini and Antonio FadigaMario D’andrea (ex-president) and Marcia EstevesMarcia Esteves, Marlene Bregman and Hugo RodriguesMelissa Vogel, Marcia Esteves and Elise PassamaniMarcia Esteves and Orlando MarquesFilipe Bartholomeu, Bebeto Pirr and Paulo ItabaianaMelissa Vogel, Fabia Juliasz and Heloisa SantanaRenata Leo, Alessandra Sadock and Gustavo BastosFernando Vieira de Mello, Flvio Lara Resende, Sandra Martinelli, Marcelo Rech, Marcia Esteves, Paulo Tonet Camargo, Nelcina Tropardi and Silvio GenesiniMarlene Bregman, Erh Ray, Francisco Madia, Armando Strozenberg and Fabio MadiaMarcelo Rech, Patrcia Blanco and Pedro SilvaJuca de Campos, Cris Camargo, Rafael Davini and Filipe BartholomeuAdriana Machado and Queiroz FilhoRochele Manica and Silvio SoledadeAndrea Weiss, Melissa Vogel e Cris CamargoMario D’Andrea and Carlos ScappiniOrlando Marques, Hugo Rodrigues, Rino Ferrari Junior and Amilcare Dallevo NetoLuiz Lara and Filipe BartholomeuElise Elise PassamaniBebeto Pirr and Antonio FadigaMarcia Esteves, president of Abap
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