Lollapalooza Brasil 2024: Ferris wheel, giveaways, makeup menu and surprise attractions

Lollapalooza Brasil 2024 starts this Friday (22nd), and to keep you fully up to date with what will happen at the festival, Adnews has prepared another selection of activations. The brands have already prepared a petition to leave work early; makeup menu; gifts; sensory experiences, up to complete coverage of the event.

Check out these impressive actions so you don’t miss anything. This time, Samsung, Club Social, Be, Superb, Who Said, Berenice? e Mix They are responsible for the public’s entertainment and interaction. For those of you who are going to enjoy the festival up close, be sure to stop by each of the stands. Check it out below.

Samsung

Samsung launches the new jingle ‘Simples Assim’, highlighting the features of Galaxy AI: Smart Photo, Simultaneous Translation and “Circle to Search on Google”, present in the new Galaxy S24, during four major music festivals taking place in Latin America in March, including Lollapalooza Brasil.

The new jingle highlights how Galaxy AI simplifies tasks such as editing photos, searching for objects while watching videos and simultaneously translating calls into different languages. Samsung also presents an exclusive choreography for the song on its social networks, as part of its positioning strategy with young audiences.

Furthermore, SAM will record its visit to the festivals on the brand’s Instagram and TikTok, which will feature brand activations. In Brazil, in addition to the traditional Ferris wheel, Samsung is expanding its participation in Lollapalooza Brasil with the ‘Samsung Galaxy’ stage.

Club Social

Club Social Snack, the official snack of Lollapalooza BR 2024, launched a movement to free people from work to enjoy the first day of the festival, this Friday (22). The petition was a great joke, inviting people to join the action by signing, and perhaps even asking the boss for permission to enjoy every moment of the event without weighing on their conscience.

Many fans find themselves at a crossroads between enjoying the three days of the festival or clocking in on Friday, which is why Club Social Snack encourages a reduced working day on that day. The idea was for everyone who had a ticket for Lolla BR 24 to sign the petition to strengthen the movement.

Mondelz, owner of the Club Social Snack brand, has committed to releasing its own employees who have guaranteed tickets to enjoy the first day of Lollapalooza.

Photo: Divulgao/ Club Social

Who Said, Berenice?

To Who Said, Berenice? debuts to participate in festivals, occupying the status of official makeup at Lollapalooza, providing a series of experiences for music and makeup fans through a beauty circuit that begins in the brand’s networks, passes through stores and ends within the festival.

The desire to have the expert brand in makeup at the festival arises from a public pain: smudged or melted makeup after hours of the show. Therefore, the brand promotes activation of the steering wheel, which will circulate around the Interlagos Circuit. There, the brand’s makeup artists will touch up the audience’s makeup, ensuring a positive experience.Furthermore, it will also be possible to take advantage of the Instagrammable space to take photos of the festival. The activations of Quem Disse, Berenice? will be located to the left of the Budweiser Stage.

The brand also created an exclusive Makeup Menu for the three days of Lollapalooza within the makeup service it already offers in its stores. Consumers will be able to complete the look with professional makeup inspired by the music festival, carried out in QDB stores? located in So Paulo.

At the stand, the public will be able to test their skills by trying to capture different lipsticks with the help of a claw (Photo: Divulgao/ Quem Disse, Berenice?)

Be

Condom brand Olla is returning for the third time as a sponsor of Lollapalooza Brazil. With a two-story, 50m stand, the public will be able to participate in activities and win gifts such as condoms, customized windbreakers, pins and cell phone cords.

Furthermore, the environment will have a studio where one of the brand ambassadors, Blogueirinha, will record live interviews during the three days of the event. Among the guests are the tiktoker and also a member of the brand’s squad, PKllipe, the singer and songwriter Pocah, the artist MC Daniel and the YouTuber Lctea.

In parallel, another Olla ambassador, actress Ingrid Ohara, will be outside the festival. She will talk to the public who will be in line and produce content for social networks, repeating the success of 2023, when the influencer also gained prominence on the internet with her dress made from the brand’s condoms, when they had more than 40 million reach.

The space will have photo opportunities (Disclosure/ Hello)

Superb

Superbet is the official supporter of Lollapalooza Brasil 2024. As the first company in the industry to be present at the event, the brand will have a 100 m space at the event with immersive activations, exclusive giveaways and VIP presences. Present in Brazil since the end of 2023, Superbet thus begins its presence in the world of music.

Among the brand’s activities at the festival, there is a space for decompression, where you can relax, recharge your cell phone, participate in sensory experiences and purchase exclusive gifts, as well as a super area dedicated to musical games for the public.

With the expectation of receiving more than 800 people per day, visitors to the space will be able to participate in online experiences and win gifts such as visors, music boxes and 10 pairs of the coveted Lolla Comfort per day. In addition to the activities on the lawn, the brand will also have a photo studio for VIPs in the Lolla Lounge.

The brand’s activations will go beyond the limits of the Autdromo, with a lot of content production with influencers to take people to the festival through social networks.

Mix

Consolidated as the largest radio network and digital content producer in Brazil, Mix debuts, during Lollapalooza 2024, its new studios at the broadcaster’s headquarters, with exclusive lives with singers and bands such as Detonauta, Maneva and Day, in a live chat. talk about career and lots of music. And to complete this strong mix, Caco Grandino (NX Zero) and Pe Lanza (Restart), well-known names for those who want to know everything about pop culture, will join presenters Gisele Souza, Guilherme Pallesi (Guipa), Diego Barone and Jorge Ribeiro .

Debuting the new stadiums with the offering of partner brands such as CNA, O Boticrio, McDonald’s, Vivo, Superbet, Coca-Cola, Bradesco and Sadia, a seal of approval for this new phase of Mix’s digital content, which continues to evolve to generate connection with the our audience, on any channel they want to interact with us, says Marcos Vicca, artistic director of Mix.

While ‘Behind the Scenes of Lollapalooza Brasil na Mix’ takes place at the Mix stadiums in Paraso, in the Central area of ​​São Paulo, Fabi Ribeiro will tour the entire Interlagos Circuit to promote new content live on live, bringing hot information from Lollapalooza.

Among this year’s standout activations from radio Mix is ​​the incredible partnership with SuperBet. Together they will take, this Saturday (23), 40 people drawn by the radio to the festival in a party bus where food and drinks will also be offered to participants.

Presenters Guilherme Pallesi and Gisele Souza (Photo: Divulgao/ Mix)

Serbian
LollapaloozaBrasil 2024
Date: 22, 23 and 24 of 2024
Location: Interlagos Racetrack | Av. Sen. Teotnio Vilela, 261, Interlagos So Paulo (SP)
Tickets: Buy your ticket atofficial event website

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