Plastic artist and advertiser, she was one of those responsible for campaigns for Lycra and Cachaa 51
The Brazilian communications market says goodbye to Magy Imoberdorf, publicist and visual artist. Magy, who was born in her country and arrived in Brazil at the age of 22, created memorable campaigns, such as Lycra and Cachaa 51, with the slogan ‘A good idea’.
Magy was creative director of the Lage’Magy agency.
She was also the author of the book ‘Everything you wanted to know about advertising but no one had the patience to explain’, a work written with other advertising professionals.
The body of the publicist will be laid to rest this Monday (25th), from 2pm, at the Horto da Paz Cemetery and Crematrium.