Ampro study heard members and non-members to understand the impacts of the program on the sector
The Promotional Marketing Association (Ampro) published the results of the research that highlighted the impacts of Perse, the Emergency Program for the Resumption of the Events Sector. The data brought the perceptions of members and non-members between February 28th and March 6th.
The survey highlighted the importance of the tax benefit, as it is still used by over 97% of people who responded to the survey, in addition to reiterating the weight that the restrictions imposed due to the Covid-19 pandemic had on the events sector.
According to the survey, for more than 85% of participants, the pandemic period represented a reduction in the volume of infrastructure and operational expenses, while for 58% it resulted in a reduction in revenue and 70% had an increase in the number of layoffs.
Under this perspective, 88% of respondents stated that Perse was important for their business not to close its doors and 85% pointed out that the cost reduction generated by the benefit was decisive for defining the business strategy.
Furthermore, only 20% of respondents stated that they would not need to fire employees if the tax benefit was revoked, compared to 70% who highlighted that the end of the program would generate losses for their companies.
“It is nothing new that the sector that brings together live marketing companies has been deeply impacted by the pandemic, and is still in the process of recovery. It was essential that we were equipped with data to highlight the impact generated in the live marketing segment, in order to allow the market fully understood the consequences of the absence of the Events Sector Emergency Resumption Program (PERSE)”, stated Helosa Santana, President of Ampro.
