With the agreement, the agency will have a more complete set of data, mainly on games like Roblox and Fortnite
Druid has entered into a partnership with GEEIQ and will have access to data from the metrics platform in virtual environments. With the agreement, the agency will begin offering data, metrics and insights into activities for brands effectively and over the long term.
With more data, analysis and integrated reports, we will be able to devise even more effective strategies for experiences for audiences, in addition to measuring campaign results and acting in real time with new strategies to achieve effectiveness for brands and gamers, explained Bruna Pastorini, partner and CSO of DRUID.
With the new feature, Druid will have a more complete set of data, especially on games like Roblox and Fortnite, in addition to personalized reports and virtual strategy curation.
