The NFL team now has four international markets and will be able to hold various actions and events for sports fans
The six-time SuperBowl champion New England Patriots announced their new global home turf: Brazil.
As part of National Football’s (NFL) Global Markets Program (GMP) initiative, the team will have in-person and digital marketing rights, regional sponsorship sales, fan events, activations, merchandise sales and co-marketing relationships with other sports properties. and entertainment in the country.
“The development of the league’s Global Markets Program has allowed us to show an even stronger commitment to developing deeper connections in other countries, providing additional rights that allow us to market our team and promote the great game that is American football. We know that some Some of our most passionate fans are in South America, and we are excited to expand our international market to Brazil,” said Robet Kraft, president and CEO of the New England Patriots.
The team now has four international markets, including Brazil, Germany, Austria and Switzerland and, in the coming months, will announce new initiatives and events planned for Brazil.
