Developed by Mutato, the activation is part of the “Completa para mim” campaign
Ipiranga presented an action, which is part of the “Completa para mim” campaign, which features Ana Castela as the protagonist.
Developed by Mutato for digital, the action shows the singer looking for her horse, known as Brega, in stories and a brand influencer posted a video announcing that he found the horse at one of the Ipiranga Posts. In addition to Mutato, the promotion strategy was also developed by Talent.
After this interaction between the influencers, the singer will challenge her fans to take photos with replicas of her horse, which will be parked at the brand’s stations.
“This campaign gave us the possibility of going beyond the social to engage the public and show the completeness of the Ipiranga station. In our already established language, which moves between the real and the surreal, we created a Trojan horse that surprises Ana’s fans Castela by revealing a fun experience with our brand and the artist”, said Alessandra Mucillo, ECD at Mutato.
The singer’s participation with the brand also extends to a Mission on TikTok and a digital film, created by Talent, where Ana Castela sings one of her first hits “Pipoco”, but singing “Completa for me, I want to see complete” and showing that Ipiranga Stations are present throughout the consumer journey.
