In the most watched reality on Brazilian television, Lacta and BIS, belonging to Mondelez Brasil, are on a mission to guarantee irresistible moments for the participants who guarantee the leadership of the week. That’s because the brands’ products will be available in the Leader’s Room, the room that brings together the best perks of the house at BBB.
When you are confined in the company of new people, every act, however simple, has great meaning. Therefore, the action speaks so much to Lacta’s purpose, focused on bringing relationships closer and encouraging the creation of true bonds, through the simple gesture of sharing a chocolate.
BIS’s mission is to bring moments of out of control to brothers who find themselves in very tense days, enjoying one BIS after another. After all, the crispy wafer with the chocolate-flavored coating is needed in everyday life. The brands will take turns each week so that all leaders can delight.
The highlight of Lacta was Lacta Ao Leite, which won a new recipe, even more creamy and tasty. The brand will also offer the iconic Lacta Shot, Lacta Diamante Negro, Lacta Laka and Laka Oreo, in addition to the complete dark line with chocolates with 40% and 60% cocoa and the entire portfolio of gifts.
BIS will offer the traditional tray format in white, oreo, black and milk chocolate flavors, in addition to the entire Xtra family, with 45g tablets in the Ao Leite, Oreo and the recently launched Black options.
Renata Vieira, marketing director for chocolates at Mondelez Brasil, owner of Lacta, commented on:
“Who never got together with friends and family to watch and comment on BBB? In these moments, something tasty cannot be missed and the mission of our brands is to guarantee more delicacies for these meetings, inside and outside the most watched house in the country. We are excited about this partnership and invite everyone to keep an eye on us.”
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