Leticia Martins respond to Fabiana Baraldi, director of planning, social and insights
Innova AATB hired Leticia Martins as head of social media. She will lead the area under supervised by Fabiana Baraldi, director of planning, social and insights.
Your role involves implementing innovative, data-driven content and digital marketing strategies with the aim of establishing a meaningful brand presence for the agency’s clients.
The professional has worked for different agencies, such as Jotacom, Wunderman Thompson, 270B and Babel-Azza.
During his career, he contributed to the development of brands from the most diverse segments, such as Chocolates Garoto, Mercado Livre, Loctite Latam, Pom Pom, ArcelorMittal, EDP Brasil, JanSport, PlayKids, TotalPass and Pepsico.
