Unique tool brings together more than 150 thousand inventories operated by the main players in the OOH market in all regions of the country, allowing the user, in an agile way, to map and filter the faces that present the best potential for their campaign
The Brazilian Association of Out of Home (Abooh), launches the ‘Faces Abooh’ platform, an evolution in the way of planning communication strategies that use digital or static screens in streets, shopping malls, airports, elevators, gyms, public transport and elsewhere. other spaces with high public circulation, to improve the reach of campaigns.
With the consolidation of out of home in the media universe and the presence of companies in the segment and faces throughout Brazil, we recognize the challenges inherent in programming this medium and developed Faces Abooh, a platform whose purpose is to speed up and simplify the acquisition of these advertising spaces for agencies and advertisers, explains the president of Abooh, Felipe Viante.
The platform, with an intuitive interface, connects agencies and advertisers to the inventory catalog and brings different functionalities to support placement decisions. In this environment, the user can check the vehicles, cities, available faces with precise locations, the audience segments they reach and the potential of each inventory, among other information, according to the profile of each campaign or promotional action.
The research possibilities to support planning are endless. If, for example, the user already has the cities defined and knows which types of screens or commercial environments will be most suitable for his campaign, simply select the filters and check the available faces on the map, the name of the commercial point and its exact location, what is the vehicle that holds this face and all pertinent details choice. And if you still have no idea, you can search among various data such as vehicles, latitude/longitude, range radius, starting from a defined point and creating parameters, explains Abooh’s executive director, Andrea Weiss.
With the planning defined, the next step is to send a quote request to the chosen vehicles and faces and wait for a response via the registered email. The service is available on a monthly or annual subscription basis.
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