Criativo was CCO of IBM Consulting and F.biz and head of creation at J. Walter Thompson
Media.Monks Brasil hired Caro de Abreu as the company’s new creative leader in the country. The executive comes to reinforce the company’s team that serves brands in Brazil such as Google, Netflix, Natura, Domino’s, Pringles, Vans, Riot Games and Ambev.
caro de Abreu was CCO at IBM Consulting and F.biz and head of creation at J. Walter Thompson. Throughout his career, he has developed creative projects for clients such as Facebook, Budweiser, Volkswagen, Toyota, Nestl, Vivo, P&G, Discovery Channel, Vodafone and Warner, with award-winning campaigns at Cannes Lions, Effie and Clio, among others.
Master in design from USP, TEDx speaker, member of the ESPM innovation board and sector representative of Design from the State of São Paulo, Caro created internationally award-winning projects. One of them was the Ford Safe Cap, a cap developed in partnership with the vehicle manufacturer to prevent drivers from falling asleep at the wheel.
Being part of Media.Monks is an achievement and a challenge. It is a privilege to lead the creation of a talented team, at a brand recognized worldwide for its ability to innovate and transform the way brands connect with people, she said.
