Brand teamed up with Grapa Digital to spread the piece’s message through influencers
Brasil Cacau announced the launch of its Easter campaign that celebrates the possibility for all families to experience the date the way they wish, entitled “Easter for Every Brazilian with much more toppings”.
To spread the message, the brand teamed up with Grapa Digital, which brought a team of influencers from different niches to promote the products in a playful way, with the proposal that the exhibition be made with elements that highlight the main idea of the campaign. , which is an affordable Easter.
“If the message we want to pass on is Easter to all Brazilians, we need to pay attention to all audiences. That’s why we chose different content creators, who made their videos with subtitles, with the correct sound elements for good understanding and, above all, everything, with lots of love”, explained Nicole Pappon, CEO of Grapa.
