Brazil is a country with the most diverse types of bald people, a topic that generates a lot of talk on social media. But the Burger King has just found a new classification for a specific type of baldness: Bald Drive-Thru. With entry on one side, passage through the back and exit on the other side. In other words: the perfect ambassador to promote BK Drive.
The restaurant chain specializing in fast food decided to pay homage to him in the best possible way by launching the Calvo Drive-Thru campaign, which revolves around an action in which everyone who presents this type of baldness at BK Drive receives a free Whopper.
In addition to distributing Whoppers to bald people in the drive-thru, the campaign is also accompanied by a film prepared by the agency DAVIDand will be broadcast on the brand’s social networks, showing that anyone with drive-thru style baldness, natural or not, will be presented with a free Whopper.
The campaign will run between March 27th and 31st exclusively for those who order through the drive-thru at restaurants in participating stores. The free sandwich will be limited to one per CPF, and anyone who is not a Bald Drive-thru and wants to participate, can ask for this cut from their barber and guarantee their Whopper, since it’s the bald man’s turn and you can’t miss it. outside of this celebration made for them. See participating stores at official site. Subject to stock availability.
TECHNICAL SHEET
Agncia: DAVID
Campaign: Calvo Drive-Thru
Client: Burger King Brasil
Product: Institutional
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Executive Creative Directors: Fabrcio Pretto, Rogrio Chaves, Renata Leo, Marie Julie Gerbauld
Associate Creative Director: Renato Simon
Creation: Tiago Embrizi, Rafael Barreiros
Service: Tom Gil, Cac Franklin, Malu Figueiredo, Carolina Assuno
Production: Fernanda Peixoto, Ana Marques, Letcia Brito
Final art: Silvio Figueira, Victor Folha
Revised: Ava Silva
Planning: Carolina Silva, Daniela Altenfelder, Barbara Pires, Helder Silva
Day M: Marcia Mendona, Karina Takara, Jefferson Souza, Yuri Bohn, Brenda Cunha, Fabiana Rentes
Innovation and Tech: Toni Ferreira
Social Media: Brbara Bueno, Marcelo Reis, Ully Correa
BK Customer Approval: Ariel Grunkraut, Mayra Palacios, Saulo Faria, Pedro Lagurdia, Vincius Simon, Larissa Zanardi
Image Producer: Barry Company
Stage Direction: scream
Assistant director: Ana Millan
Executive Production: Cross Mello e Maria Fernanda Moura
Service: Carolina Teixeira and Daniela Silva
Production Director: Monica Guests
Producers: Alessandra Galbetti and Jennifer Sabino
Production Coordination: Bruna Fernandes
Director of photography: Lucas Rene
Art director: Winnie Ramos
Costume designer: Malu Costa
Makeup and Characterization: Vick Garaventa and Gabi Jovine
PS Production: Barry Company
Post Production Coordination: Ale Cois and Sabrina Comar
Assembler: Rui Fonte
Color: Acauan Shepherd
Sound Producer: Jamute
Executive sound production: James Feeler
Musical production: James mistake a Marcos Vaz
Service: Hingrit Nitsche and Kiki Eisenbrau
Coordination: Julianna Zuppo and Letcia Nunes
Sound engineering: Otvio Bertolo, Siri, André Melges and Marcelo Filho
Locuo: Low
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