The 2024 edition of Art of Love, one of Brazil’s main outdoor urban exhibitions, reveals its first partnership with main supporter, Unimed Nacionalthe 6th largest health plan operator in the country.
Carried out by Artery, a reference in urban art projects that promote social and humanitarian impact, the exhibition will have the theme Love for SP, and will occupy the capital of São Paulo with dozens of giant hearts in the coming months of August and September. At the end of the exhibition, the proceeds from the auction of the works will go towards an unprecedented social impact project by the NGO Gerando Falces in the capital of São Paulo.
For Unimed Nacional, one of the objectives of the partnership is to associate its brand with an initiative that mobilizes people in favor of art, in addition to highlighting issues linked to heart health, a symbol and organ vital to people’s lives, which will be portrayed in 70 works by 70 artists, who will be invited in a notice to be published in the next few days.
“This partnership associates our brand with yet another positive and impactful experience. It is also a way of sharing our primordial essence, of taking care of people in an integral way, combining physical and emotional health, art and well-being”, says Luiz Paulo Tostes Coimbra, president of Unimed Nacional.
In addition to Unimed Nacional, other brands have already confirmed their support for the project, such as Fairfax, Skeelo, Pottential, and SYN (chain of shopping malls Cidade So Paulo, Grand Plaza, Tiet Plaza Shopping and Shopping D) and others should be announced soon by the organization of the event. Companies wishing to sign one or more hearts at the exhibition must contact the event organizers at e-mail ([email protected]).
The locations for displaying the hearts, which will spread love across the largest metropolis in South America, are still being defined, but should include points such as Avenida Paulista, Centro, the Faria Lima region and other emblematic areas of the city, which will be honored by the exhibition by through declarations of love in the shape of a heart, made by artists who express their feelings for a city as diverse and passionate as São Paulo.
We are very happy with this first announcement with Unimed Nacional supporting us in such a beautiful and representative project for us and also for them, as the heart awakens all these layers of art, health, love: a universal language and also from São Paulo, which it houses all this universality within itself, says Carol Barreto, Artery’s partner-director.
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