With the concept “Your way, memorable”, the market moment also has a new store
Extraplus presented its brand repositioning to the market and announced the opening of a new store in the Praia do Canto neighborhood, in Espírito Santo, in a campaign created by Ampla.
The concept “Your way, memorable”, also signed by the agency, sets the tone of the narrative and aims to highlight the brand’s competitive advantages, showing that it is possible to build flavors and moments based on the customer’s desire.
“Extraplus is a supermarket that has been undergoing transformations ranging from business structuring to new communication challenges. After a complete rebranding process, the brand assumed a positioning that is even more appropriate for its consumers, highlighting how every memorable experience is born on its shelves es ends around the table”, said Gabrielli Padovani, customer service at Ampla/ES.
The store’s opening strategy included diverse and targeted media planning, such as the use of LED panels, clocks, stands and other OOH formats. Furthermore, the agency also invited residents of the region to visit the space. The campaign also had partnerships with influencers and content creators.
