O Bradesco and the Cinemarkthe largest cinema chain in the country, celebrate 14 years of partnership with the announcement of yet another renewal of the naming rights for the next two years. The collaboration between the brands, built since 2009, reinforces the bank’s commitment to supporting culture, in addition to allowing it to offer exclusive benefits to customers.
The partnership aims to encourage and value art and entertainment in Brazil, expanding reach to all regions of the country, in addition to expanding people’s access to and inclusion in seventh art. Furthermore, for Bradesco, it is an opportunity to increase the brand’s visibility by offering special benefits and experiences to customers who hold Bradesco cards.
“We are committed to promoting initiatives that expand access to art and entertainment, and this partnership has been a fundamental tool to fulfill our mission”, points out Raquel Bonaparte, head of Sponsorships and Live Marketing at Bradesco.
With Bradesco Prime, the Cinemark network pioneered the VIP concept in cinema in 2009, offering exclusive services and different comforts to cinema lovers. The first cinema in this format in the country was opened in So Paulo (SP). Today, the project already has 25 Bradesco Prime Rooms, 13 in So Paulo, one in Barueri, three in Campinas, four in Rio de Janeiro, two in Salvador and two in Recife.
Check out the details about the benefits below:
- Bradesco Prime customers
Half price on 1 ticket per session in Prime rooms, from Monday to Friday;
Prime Menu, which has a 20% discount on pairings (wine + finger food salted or salted popcorn + dessert) every day, including holidays;
Prime counters for exclusive service.
To enjoy the benefits, the customer must make payment with a Bradesco Prime credit or debit card at any Cinemark network purchasing channel. Furthermore, all individual customers, holders of a Bradesco card, whether credit, debit, Bradescard or next, can take advantage of the Cinemark network theaters with exclusive benefits, such as half-price on 1 ticket per session for eligible Bradesco customers, Valid for every day of the week in all room types (except D-Box and Prime) and promotional combo with 50% discount consisting of small popcorn and 500 ml soft drink, water or juice.
“Renewing the partnership with Bradesco is an immense satisfaction for us. proof that such a renowned institution believes in the potential of cinema and seeks to offer its customers benefits to watch films with all the quality and comfort that Cinemark offers to the public”, comments Vinicius Porto, Director of Marketing and Digital at the Cinemark network.
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