Brand signed a partnership with COB to be the Official Sweet of Team Brazil at the Paris Olympic Games
The sweets brand Docile chose Baila as its new agency, which will be responsible for developing the communication strategy, with a strategic focus on increasing brand recognition among the national consumer public.
With more than 170 items in its portfolio, Docile produces more than four million kilos of sweets per month, sold in Brazil and 80 other countries. The company’s purpose is to be sweet to create a sweeter world and a true platform of Sweet kindnesses, which in 2024 has a new chapter: a strategic partnership with the Brazilian Olympic Committee (COB) to be the official sweet of Team Brasil at the Paris Olympic Games.
Docile is one of the most important companies in the Brazilian and international market when it comes to sweets and sweets. And he has plans and potential to become an increasingly protagonist. Our challenge is to help accelerate this growth, with great work to strengthen the brand, said Alan Strozenberg, founder and CEO of Baila.