A They are gloating, a digitally native company focused on reinventing business through innovative technological solutions, launched the new commercial titled ‘Taste ID’. The video is the latest installment in the ‘Stuck in Consultancy’ saga, a campaign created by the award-winning global agency GUTwhich was recently incorporated by Globant.
In the new commercial, Globant confronts a common notion head-on: the perception that IT organizations often forget about real users and businesses when thinking about developing for their customers. With a wry and humorous twist, the video portrays a technology company presenting its latest innovation: ‘Taste ID’, a feature that makes the dubious claim of being able to identify what a person wants to eat based on licking their cell phone screen. . As the presenters demonstrate this unappetizing offering to a group of incredulous executives, the film declares, “No more meaningless technology,” while also delivering a strong brand statement about the need to apply it to real business transformations.
Globant, with over 20 years of experience, is a pioneer in creating bold digital solutions that seamlessly combine technology with delightful user experiences. While different brands may have worked with different IT partners over the years, what sets Globant apart from its competitors is its unwavering commitment to putting its customers’ end consumers first through actions that reinvent businesses in ways that resonate with your target audience.
“As part of the ‘Stuck in Consultancy’ saga, this new commercial emphasizes Globant’s continued commitment to challenging traditional norms, making us the ideal partner who dares to create digital solutions for our clients. Brands tend to work with several IT partners over the years, and even simultaneously. We consider Globant to be the only B2B2C digital solutions partner that differentiates itself from other legacy IT organizations by blending technology, creativity and intuition to build delightful experiences,” said Wanda Weigert, Chief Brand Officer at Globant.
Globant is the fastest growing IT brand and the 5 strongest IT brand globally according to the latest Brand Finance Report, and GUT is the world’s most creative independent advertising network according to the Cannes 2023 Report .
“This campaign addresses one of the most critical topics in the technology industry: putting the consumer or user at the center when creating digital solutions. Globant stands out among other technology companies for creating digital products that users truly love. To tell this narrative, we chose to maintain the humorous and ironic tone that has already become a signature of this saga”, emphasizes Matas Lafalla, Chief Creative Officer at GUT.
Check out the company’s commercial below.
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