A Media.Monks Brasil, the operational brand of the international communications group S4Capital, announces the hiring of Caro de Abreu as the company’s new creative leader in the country. The executive comes to reinforce the company’s team that serves brands in Brazil such as Google, Netflix, Natura, Domino’s, Pringles, Vans, Riot Games and Ambev.
With more than 20 years of experience, Caro de Abreu was Chief Creative Officer (CCO) of IBM Consulting and F.biz and head of creation at J. Walter Thompson. Throughout his career, he has developed creative projects for clients such as Facebook, Budweiser, Volkswagen, Toyota, Nestl, Vivo, P&G, Discovery Channel, Vodafone and Warner, with award-winning campaigns at Cannes Lions, Effie and Clio, among others.
Master in Design from USP, TEDx speaker, member of the ESPM innovation board and sector representative of Design in the State of São Paulo, Caro has the DNA of an inventor and has created internationally award-winning projects. One of them was the Ford Safe Cap, a cap developed in partnership with the vehicle manufacturer to prevent drivers from falling asleep at the wheel.
The executive says that the arrival of Media.Monks represents a union of purposes, as the agency also stands out for creative work that goes beyond traditional advertising.
Being part of Media.Monks is an achievement and a challenge. It is a privilege to lead the creation of a talented team, in a brand recognized worldwide for its ability to innovate and transform the way brands connect with people, says Abreu.
For Marina Pires, managing director of Media.Monks in Brazil, the hire reinforces the brand’s new positioning as a full-service partner for its clients.
Caro’s arrival strengthens our creative pillar, at a time when the agency has expanded its portfolio and started to operate on other fronts in Brazil. caro reinforces our vision of being a marketing services partner focused on creating content and experiences designed to be shared”, concludes Mariana.
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