With the activation carried out by BR Media Group, the brand convened a group of influencers to talk about the importance of creating memories
Ferrero presented a new campaign for Easter. To promote the launch of Kinder Joy Natoons, the brand developed a digital activation carried out by BR Media Group and which focuses on a squad of influencers.
The aim of the action is to highlight the importance of creating affectionate memories with children through surprises.
“Our purpose goes beyond celebrating Easter; we inspire moments of family joy. Therefore, we are excited to present a special variety of Kinder eggs, carefully crafted to provide unique moments of fun and surprise. We bring the combination of delicious chocolate to Kinder milk and physical and digital surprises, creating a unique experience”, highlighted Daniela Spila, Kinder Marketing Director for Latin America.
