The year had barely started and many people were already joking on social media about the few opportunities on national holidays to stretch out their rest. And as this Friday (29) will be the penultimate long national holiday of the year, the Nonstopa mobility ecosystem focused on vehicles, placed a personalized path with a timer running along the main streets and avenues of So Paulo and Rio de Janeiro to remind people that there is time to plan to enjoy a holiday trip.
With the phrase “Not the last chocolate in the package, but the second to last. On this holiday, go without stopping” printed and a clock counting down to Easter, the brand’s action took place last Monday (25) and covered more than 300 kilometers in the two capitals, passing through points such as avenues Paulista and Faria Lima, in So Paulo, and Vieira Solto and Atlntica avenues, in Rio de Janeiro.
Complementing the strategy with user-generated content (UGC), the action also presented vouchers Customers who recorded their journey, in photo or video, and posted it on their social networks by tagging Sem Parar’s profile on Instagram, receive R$30.
“Long holidays are reminiscent of travel, and travel is a theme very specific to the Sem Parar brand, as we help people enjoy life without worrying about queues. It made perfect sense to go into this trend of the networks that makes fun of the few holidays of the year and will help with the countdown for those looking forward to the Easter break. Our intention with this strategy was to connect mobility and travel in a relaxed way, in a scenario that goes beyond digital and proposes a more active interaction between customers and Sem Parar”, explains Catharina Donato, Marketing Manager at Sem Parar.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
