Celebrated on March 8, International Women’s Day had great repercussions on social media. There were more than 70 thousand publications between December 14, 2023 and March 12, 2024, as pointed out by STILINGUE by Blipa multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence.
According to the company, the date brought more reflections than tributes. At the beginning of March, the subject was already trending on social media, but on 03/08 the biggest volume was recorded, with more than 52 thousand publications on the date aimed at women. With 50% of publications on X (formerly Twitter) and 30% on Facebook, issues such as criticism of conservatism and violence against women were highlighted. Furthermore, 41% of total publications were made by large brands, such as Renner, Burger King and Olympikus.
“Respect” and “equality” were two of the main terms used. According to STILINGUE by Blip, more than 1 thousand publications used the term respect alongside the term equality. The analysis carried out by the company shows that these publications talked, for the most part, about the problems that women face as a result of the lack of respect on the part of men and companies.
Pay equality on the agenda
With more than 1,800 publications on equal pay, the subject was discussed less than in the previous year. In 2023, more than 3 thousand publications on the subject were recorded. Even though there will be a smaller number in 2024, the subject brought important reflections, such as the discussion about the fight for equal pay every day, and not just on the commemorative date.
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