The change was designed with the aim of modernizing the brand and reinforcing the attributes of sophistication and sensoriality
Gallo presented its new visual identity, consisting of a renewed logo and new packaging for the brand’s portfolio.
The change was designed with the aim of modernizing the brand and reinforcing the attributes of sophistication and sensoriality, maintaining the tradition and roots nurtured by the company since the beginning of operations.
“We are very happy to give life to this new cycle that is so important for Gallo, in Brazil and around the world. We have a strong and consolidated brand, but it needs to go hand in hand with its consumers. Through a modern and striking visual language , we want to show the power of the flavor of our products, not only in elevating the flavor of recipes, but also in bringing people together, wherever they are. We have been doing this for over 100 years, and our goal is to perpetuate this noble purpose” , said Pedro Gonalves, global marketing director at Gallo.
