Publicis Group’s media intelligence and data hub will be led by Ximena Villamil
Publicis Groupe announced the launch of a group operation in Brazil. Publicis Groupe Media (PGM) joins the portfolio that is part of the Power Of One concept, an approach that offers end-to-end solutions for businesses, including data, strategy, technology and creativity.
In the country, Publicis Groupe Media will have a team of experts that will work in collaboration with the group’s other agencies, functioning as a vertical to develop media capabilities based on data intelligence, segmentation and technology.
The objective of the operation is to achieve consistent scale and strengthen media deliveries to clients, acting in a consultative and integrated manner with the group’s client and agency teams.
With the creation of Publicis Groupe Media we will bring the best of the group: planning based on the audience of millions of unique IDs, efficiency tools and prediction of business results, an intelligence center, negotiation scale and creation of business solutions. media in addition to specialists in all areas of digital, from search to retail media, explained Gabriela Onofre, CEO of Publicis Groupe in Brazil.
The new structure, which will be led by Colombian Ximena Villamil, will be supported by executives who are already part of Publicis Groupe. The agencies’ media leaders will work in synergy with this central team, with the aim of delivering integrated solutions to clients.
