Campaign will be activated at BK on Avenida Rebouas with the participation of João Adibe and Karla Felmanas, CEO and VP of Cimed
Carmed and Burger King have teamed up to launch a different lip moisturizer, which has a grilled aroma and provides a warm sensation in the mouth.
The product will be available free of charge when purchasing some of the BK combos from this Monday (1) in 37 participating restaurants throughout Brazil. Delivery will last until stocks last.
The launch campaign features the participation of brothers Karla Felmanas and Joo Adibe, VP and CEO of Cimed. In addition, they will also be present at the chain’s unit located on Avenida Rebouas this Tuesday (2), serving customers at the counter.
“It was a really fun project to develop, because it was something really strange that no one imagined could happen. This all sums up the innovative DNA of Cimed and Burger King, which are always looking for different and funny ways to communicate with the public. April Fools’ Day is the perfect context to put the creativity of both companies into a campaign that will certainly impact the advertising market”, explained Karla.
