Known for its search for innovation and for offering a differentiated portfolio with more than 80 flavors, KitKat Chocolatory launches surprising news for this April Fools’ Day. This Monday (1), the brand invites the public to challenge their palate with the gifting KITKAT I LOVE SURPRISE, featuring eight new flavors: seafood, pizza, cola, cheese, bacon, black olives, breakfast cereal and tutti frutti. An audacious mix that marks one of the most innovative launches in the brand’s history. The new product will be available for a limited time for the price of R$49.90.
With unusual options, consumers will need to trust their palates to identify exactly what each chocolate tastes like. This is due to the fact that the chocolate packaging is numbered, from 1 to 8, keeping the identification of each flavor a mystery until the revelation is made on the back of the packaging.
“KitKat Chocolatory has a history of innovating and standing out in the market, launching products that align with special moments throughout the year, such as the latest summer launches, São Paulo’s birthday, Easter and the gifting I LOVE RIO, which celebrated the brand’s arrival in Rio de Janeiro. So why not embrace an occasion like April Fools’ Day, which offers a relaxed way to engage consumers? We chose this day to show that creating unusual flavors is not a joke, but a real demonstration of our commitment to bringing innovations to our public. With KITKAT I LOVE SURPRISE, consumers are challenged to visit our stores to try and discover the flavors for themselves”, highlights Tatianna Perri, Nestl Chocolates Marketing Director.
The products are available for purchase at KITKAT Chocolatory stores in So Paulo (SP), at Shopping Morumbi, Ptio Paulista, Shopping Cidade So Paulo and Shopping Eldorado, in addition to the brand’s kiosks located at the Center Norte, Anlia Franco shopping malls, in So Paulo; Park So Caetano, in So Caetano do Sul; Tiet Plaza Sul and Parque D. Pedro, in Campinas; and at the KITKAT Chocolatory store in Rio de Janeiro, located in BarraShopping.
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