Warner’s strategy encompasses activations and immersive experiences in São Paulo and appearances on open television channels.
“Godzilla and Kong: The New Empire” hit theaters last Thursday (28) and, to ride the wave of the new film, the two Titans star in actions developed by Warner Bros. Pictures with the Fbiz agency. Highlight is an innovative augmented reality activation, in partnership with Eletromidia, at Avenida Paulista, n 500, in So Paulo.
Until today (01/04), fans will have the opportunity to meet the iconic Godzilla and Kong in a specially decorated bus shelter on site. where they come to life with the sounds of their famous screams and impressive visual representations in gigantic size. This unprecedented augmented reality experience in an OOH (Out of Home) medium combines virtual information with the real world through a special camera and motion sensors. The result will soon be posted on the official networks of the Warner Bros. Pictures.
The release of “Godzilla and Kong: The New Empire” also brought several other initiatives from Warner Bros. Pictures and Fbiz: in partnership with Mix, people who were close to the Interlagos Circuit during Lollapalooza were able to interact with attractions inside a film-themed house, receiving tattoos and movie tickets. Furthermore, during the break of the game between So Paulo x Novorizontino, in the Quarter Finals of Paulisto 2024, Record announced the premiere of the film for its viewers, while on Band’s “Brasil Urgente” program, presenter Datena highlighted, the principle as real news, Godzilla and Kong causing chaos and destruction in Rio de Janeiro, a city that has overproduction gables spread across Barra, Ipanema and Tijuca.
Check out the action in Brasil Urgente, with Datena:
Get your tickets for the film by clicking here.
Technical sheet
Title: Godzilla and Kong: The New Empire
Advertiser: Warner Bros. Pictures
Product: Entertainment
Agency: Fbiz
CEOs: Fernand Alphen and Paulo Loeb
Executive Creative Director: Carla Cancellara
Creation: Raquel Segal and Felipe Queiroz
Head of Content: Carolina Monterisi
Content: Liana Rangel, Amanda Marinho, Clar Nobre, Brbara Marostica, Juliana Lima and Vansa Nazario
Head of Strategy: Renato Duo
Estratgia: Eduardo Finci, Maria Farnettani, Leonardo Saldanha and Kelvin Alves
Media: Gabriela Amato, Jessica Lambauer, Marcela Viana, Maria Luiza Chauvin, Thais Anizio, Nathalie Zachi and Barbara Arantes
Head of Business: Cris Pereira Heal
Negcios: Marlia Marchi, Julia Magalhes, Julia Godoy and Bianca Felix
PR: Otvio Almeida
Clients: Denise Novais, Danielly Almeida, Giuliana Sousa, Dbora Sacomani and Nicole Mininel
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