Created by DPZ, the campaign will feature advertising on TV, radio, OOH media and influencer marketing activations
Sportingbet announced the launch of a campaign that aims to present its new brand.
With the concept Enter the game confidently, the multiplatform campaign developed by DPZ will have activations in the country’s main championships and features films for open and closed TV, as well as pieces for radio, OOH media and influencer marketing activations.
“We are at a historic moment for our brand in Brazil. We want to show that we are a trusted brand, a brand that our customers already associate with fun, innovation and a great user experience”, said Antonio Forjaz, country manager at Sportingbet in Brazil. Brazil.
In addition to the campaign and the new concept, the movement marks a new strategic positioning for Sportingbet, including changes to the logo, visual identity and tone of voice.
“We believe in building the brand’s positioning on solid foundations, reflecting the credibility and seriousness that Sportingbet has globally”, commented BJ. “Entering the game confidently is not just an expression, but reflects the trust that people have in Sportingbet, a consolidated and respected company around the world”, added BJ, CEO of DPZ.
