A reference in digital marketing and influence, Bianca Andrade is one of the country’s main communicators and CEO of Boca Rosa Company, which encompasses Boca Rosa Beauty, a brand that has revenues of more than R$180 million. The company has just launched its first course, ‘Training in Digital Marketing by Boca Rosa Company’.
The training will be divided into 12 modules, covering topics such as content strategy, SEO, influencer marketing, Branding fundamentals, brand building on social media and 360 strategies. In addition, it will include an analysis of success cases from Boca Rosa Beauty with Bianca Andrade herself.
I studied, I made mistakes, I tested and I came to the conclusion that marketing doesn’t work if there is no intention. People don’t need secret formulas, they need an intentional strategy for everything you do with your brand. There are techniques that, if applied correctly, can boost sales in a surprising way. Marketing that works according to its intention, that connects, that sees the person on the other side of the screen. one that is clear, objective and also focused on results, says Bianca.
The course is hosted on the Hotmart platform and is aimed at marketing professionals, entrepreneurs and freelancers, people who want to migrate from their current profession and all those who want to create an impactful brand and sell online.
Launching this course was a dream come true and having partners like Hotmart was crucial so that I could focus solely on creating the course content, while the technological part was already ready, comments the influencer.
The businesswoman and content creator gives five tips on digital marketing for those who want to start their own business or already have their brand, but need to expand their communication:
1 – Have your brand positioning consistent
Whether on social media or another channel, Bianca highlights the importance of having a clear and consistent positioning. People need to know who you are, what you stand for, your values and see how you want to be seen. This not only helps to have a solid identity, but it also brings your audience closer, as you will quickly be recognized by the public. You transform followers into real connections and above all, into a community, highlights Bianca.
2 – Offer relevant contests
Bianca explains that a person interested in a product or service needs to not only be interested in purchasing it, but also feel that the company or person behind it is authority on the topic in question.
Go beyond the basics and offer practical tips, experiences, success stories, behind-the-scenes and other insights. You need to add value to the lives of those who follow you, he explains.
3 – Get out of the obvious
With a well-defined positioning and relevant content, the next step is to design strategies that go beyond the obvious. Analyze what type of content generates the most engagement and always analyze the competition. This will be crucial to finding gaps that other brands are not filling and being able to design different strategies, he says.
4 – Create strategic partnerships
The brands that your company will interact with need to be aligned with your positioning and how you want to be perceived in the market. Look for partners who understand your audience and your content. For example, if your niche is tourism, would it make sense to connect with a mattress brand?, says Bianca.
5 – Be honest with your audience and yourself
Bianca explains that to promote brands, sincerity makes all the difference, as influencers or people behind a company build a relationship of trust with their followers and customers. Sell the truth and don’t promise what you can’t deliver, he concludes.
The course ‘Training in Digital Marketing by Boca Rosa Company’ was launched in a free live broadcast on How to sell on Instagram and reached a peak of 19 thousand people simultaneously. Interested parties can leave their details on a waiting list at official linkas places are currently sold out.
*Cover photo: Disclosure/ Boca Rosa Company
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