The Award also chose Marketing Citizen and Company of the Year; check out the full list
The winning cases of Marketing Best 2023 were announced this Tuesday (2), in addition to Company of the Year and Marketing Citizen. In total, ten works were awarded.
They are: ‘Amazon – With an eye on the bid’, ‘Anhanguera: A New Education, a New Strategy’, ‘Bradesco Familiaridades, Vida e Previdência’, ‘Carmed Fini’, ‘Instituto J Clemente’, ‘Pague Menos BBB 2023’ , ‘Pay Less Prejudice A’, ‘Record – A Real and Brutal Battle’, ‘Samsung RE+’ and ‘World Surf League’.
Pedro Alvim, director of social media and creator economy at Magalu, won as Marketing Citizen. In the Company of the Year category, Cimed won, which also had a case included among the winners.
Launched in 1988 by Editora Reference, which publishes the propmark The award is in partnership with Madia Mundo Marketing, the most traditional company in the sector in Brazil, led by Francisco Madia de Souza, a marketing icon in Brazil and creator of the award alongside journalist Armando Ferrentini.
The jurors
Marketing Best had 13 market professionals on the jury. Participants in this edition were Dilma Campos (Our Praia), Marcelo Suarez (BRF), Laura Chiavone (Meta), Ulisses Zamboni (Santa Clara), Tala Herta (Diver.SSA), Marc Tawil (speaker), Christianne Rego (Chevrolet), Marcio Oliveira (R/GA), Fernanda Schmid (marketing specialist), Gustavo Bastos (11:21), Renata Vieira (Reckitt), Levis Novaes (Ke+Le) and Sandra Martinelli (ABA).
