The best April Fools campaigns of recent years

The atmosphere of fun and lightness is in the air! This is due to April 1st, also known as April Fools’ Day, when, around the world, humor and creativity take over and not everything should be taken so seriously. However, anyone who thinks that pranks on this day are limited to circles of friends is mistaken, considering that, in recent decades, even the biggest companies have jumped on the bandwagon and taken advantage of the day to share innovative advertising campaigns.

The Adnews team has prepared a special list with some of the most different and funniest marketing ideas of recent years. Here we go?

1. McNugget Boot do McDonald’s (2023): In the United Kingdom, the fast-food chain McDonalds, or as it is called in Brazil Mqui, played with fashionistas by announcing the “McNugget Boot” as the tastiest shoe of the season, made from chicken nuggets from the restaurant. The somewhat unusual idea turned out to be an April Fool’s prank.

okay okay, Happy April Fools Day!
Youll have to hold off on those McNugget fits for now
McDonald’s UK (@McDonaldsUK) April 1, 2023

2. Google Nose (2013): Google launched software capable of identifying smells from around the world, one of the
Many pranks that enchanted users for years, until the technology giant decided to stop April Fools pranks due to the misinformation crisis associated with the Covid-19 pandemic.

3. Delivery of Authors by Amazon (2014): Amazon announced that it would deliver authors to readers’ doors, a fun idea that caught a lot of people by surprise. Imagine if this trend catches on? *laughter*

4. SmartBricks da Lego (2019): Lego toyed with the idea of blocks that gently move away when someone approaches, a prank that would be very welcome for anyone who has ever suffered from stepping on Lego blocks scattered across the floor (just like all of us at Adnews have already we suffered at least once *laughs*).

Never step on a LEGO brick again! SmartBricks, coming soon… pic.twitter.com/enRuvdGYjP
LEGO (@LEGO_Group) April 1, 2021

5. Potato Chips Flavor Lip Balm from Pringles: Snack brand Pringles teased a potato chip-flavored lip balm, which generated interest among “hungry” consumers before revealing it was a joke.