The year saw more than a thousand projects announced, of which 495 were carried out and exported, generating US$51 million
Exports from the audiovisual advertising industry have charted a recovery path in recent years and, according to ANCINE registration data and the new survey carried out by FilmBrazil, the sector had a growth of 50% in 2023, when compared to the previous year.
According to information from the institutions, the number of projects planned in 2023 was 1,036, of which 495 (47.7%) were effectively carried out and exported, generating a total of US$51.1 million in 2023, a value that exceeds that recorded in 2018 when exports reached US$48.8 million.
“Last year represented a big leap, surpassing pre-pandemic levels, something we were confident would happen. And I credit this to the resumption of commercial promotion efforts in partnership with ApexBrasil, added to the favorable exchange rate for international projects and the international maturity of our producers”, said Marianna Souza, president of APRO and executive manager of FilmBrazil.
The data also shows that the cities that produced the most production services in 2023 were So Paulo with 25%, and Rio de Janeiro with 16%. The countries that imported the most Brazilian projects were: USA (21%), followed by the United Kingdom (10%). Next, we have Argentina and Spain (both with 6%).
“Now, for 2024, our objective is to continue these initiatives so that we continue to have good results. In fact, we have already started here with the resumption of our Roadshow in Los Angeles. This is an extremely strategic market for our industry, being the main export destination for associated producers FilmBrazil and Brazilian production services, so much so that the 2023 survey shows that 21% of all exported volume (of US$51.1 million) went to the USA. Furthermore, we are already targeting D&AD, in London, our 2 largest main target market, which accounted for 10% of total exports”, added the executive.
