Joly brings his expertise from stints at renowned agencies and projects for global brands to JeffreyGroup.
With more than twenty years of experience in communications, including nine years combined in his two stints at JeffreyGroup, Lus Joly now assumes the position of General Director of the agency in Brazil. The professional, who had been working at the company as Group Director, now leads the brand’s Brazilian office, which since 2022 has been part of the WPP group, integrated into the Hill & Knowlton network.
The journalist, writer and postgraduate in marketing and advertising has accumulated more than two decades of expertise in communications. His journey began precisely at JeffreyGroup, where he joined as an intern and, over the course of four years, solidified his professional training. He later expanded his career at agencies such as Ogilvy, LVBA and Concept PR, where he held the position of General Manager. Throughout his career, he has collaborated on important projects for globally renowned brands, including Nokia, PlayStationOakley, Bayer, FedEx, Amazon, TikTok eDisneyamong others.
The CEO for Latin America of JeffreyGroup and Hill & Knowlton, Brian Burlingame, explains that Joly combines the experience necessary for a leadership position with a deep knowledge of the JeffreyGroup Way – our way of being, which differentiates them in the ultra-competitive market of advertising agencies. communication.
It is a great achievement to occupy, twenty years later, a leadership position in the agency where I began my career and which, in a way, was one of my great schools. With thirty years of history, JeffreyGroup is today a reference in integrated communications throughout Latin America. I am proud to be part of different moments of the company and will continue to honor its principles and values of good customer service, says Joly.
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