Campaign created by DPX will feature radio, TV, digital media and OOH
The Government of SP announced the launch of the “So Paulo for Todas” movement, created to give visibility to public policies and the network of protection, support and professional and financial autonomy implemented for women.
In order for the movement to reach more people, the project will have publicity on radio, TV and social media. In addition, more than 30 “So Paulo por Todas” flags will be raised in various locations around the city, such as Metr da S, Palacio dos Bandeirantes, Sala São Paulo, Commercial Association, State secretariats and public buildings.
In public transport, trains on lines 1-Blue, 3-Red and 15-Silver of the Metr and 9-Esmeralda of Via Mobilidade will be enveloped with the theme and colors of the movement, in addition to reinforcing guidelines on policies aimed at safety, health and entrepreneurship. OOH media also includes customized street clocks installed on Avenidas Paulista and Faria Lima.
The campaign was developed by the communications department team in conjunction with the DPZ Agency.
