With a campaign signed by Africa, it will involve Z Delivery consumers
Brahma announced the launch of the “Brahmeira Antenna” to solve one of the problems faced by football fans: finding out about a goal before watching it due to internet delays.
The action, signed by Africa, features a video starring Fred, from Desimpedidos, who was presented with an Antenna, together with Craque Neto, in a version of the equipment that serves Brahma and, in addition, a signal receiver.
“Brahma wanted to score this goal for fans of the brand and football by proposing a solution that allows them to watch the game at the same time they drink a cold beer. Just place the can of Brahma in the brahmeira and let the technology act to let you there with that collar even creamier than pure Brahmosity. And to avoid any spoilers for the match, simply activate the digital antenna, all at the same time, with practicality”, explained Maurcio Landi, Brahma’s marketing director.
One unit of the item will be made available to consumers on the Z Delivery beverage app through its rewards program, Z Compensa. The action starts this Wednesday and, to try to take Antena Brahmeira home, you need to have the app installed, be registered with Z Compensa and have 200 accumulated points to exchange for the new product.
Users need to keep an eye on the app, only one unit will be made available and the product will not be sold.
