OSBTannouncesthe lists withos30filmsfinalistseos26jurorswhat a faro part of 13eOfodo prmio ‘OBetterCommercialdoBrazil’. Consolidated as a reference in the market, the awardo highlighted by its rigorous voting processoefind outoem all yourseslaps. Firstly, orun a saddleo prior, carried out by the commissionointernadoSBTmade up of journalistseeexecutives of the business arease the marketing, oswhich all analyzeoscommercials broadcast nationally byemissora not last year.
To saddle upodos30filmswas carried out by the internal committeedoprize, thatosechoseebetweenoscommercials that stood out the most on screensdoSBTnot last year.Ita,OApothecaryeTelefnica S.Alideramebetweenosannouncesbefore, with Ita presenting fivefilmsebetweenosfinalists, followed byOApothecaryeTelefnica SA, both with three. In the case of agencies, Africa leads the list with sevenfilmsebetweenosmost creatives published onemisora throughout2023. Soon after,est aAlmapBBDO, with sixfilms.
Currently the awardoest in the 1st phase, in whichojury made up of professionalsdoadvertising market holds a voteoonline, resulting in the selectionodoThe ten most voted commercials, which formoa “shortlist”. Na 2etapa,eIf the same jury votes liveforelegerobig winnerdoagain,em oneemarked in-person wind foroApril 24th,em SoPaulo, with the presence of journalistseeexecutives ofemessengerOs winners, breeding pairoeannouncesnte, beopresented with a tripforBrake,owhere to participateodorenowned Cannes Lions Festival,en June this year.
Ofilm “Discurso 1 de 5”, created by AlmapBBDOforOApothecary, it wasebedOBetterCommercialdoBrazilem 2022.
Check out the complete list of judges for the 2023 edition
Alexandre Vilela (BETC HAVAS)
Ana Cavalcanti (Talent Marcel)
Andr Havt (MediaBrands)
Angerson Vieira (Africa)
Antonio Augusto (Localize)
Armando Radio (We)
Beatriz Bottesi (Meta)
Emerson Braga (Propeg)
Felipe Silva (Win)
Filipe Bartholomeu (AlmapBBDO)
Hugo Rodrigues (WMcCann)
Iuri Maia (Mercado Livre)
JooChueiri (QuintoAndar)
Marilu Rodrigues (Lew’Lara\TBWA)
Marcela De Masi Nogueira (Grupo Boticrio)
Nathalia Garcia (Banco Bradesco)
NathaliaOliveira (GUT)
Nathalia Torres (GroupOdontoCompany)
Rafael Jones (Haleon)
Renato Camargo (Pay Less &Extrafarma)
Roberto Gnypek (Habibs)
Rodrigo Almeida (ARTPLAN)
Rodrigo Farah (Shopee)
Sleyman Khodor (VML&R)
Vivian Zwir (Via Varejo/Casas Bahia Group)
Viviane Duarte (Goal)
Check out the complete list of the 30 finalist films
1 – Agncia: Africa
Client:Ita
Title:Jogral 1 of 5
Agncia: Africa
Client:Ita
Title:Fernanda
Agncia:Africa
Client:Ita
Title:Inconfundvel 1 of 5
Agncia:Africa
Client:Ita
Title:WOW Video
Agncia:Africa
Client:TELEFNICA SA
Title:Yesdos Parents
Agncia:Africa
Client:Vale
Title:Mining
Agncia:Africa
Client:Vale
Title:It is related
Agncia:Village
Client:Bradesco
Title:First Come You 1 5
Agncia: Village
Client:Bradesco
Title:Card Exchangeo
Agncia:AlmapBBDO
Client:BRF
Title:Chester 23
Agncia:AlmapBBDO
Client:OApothecary
Title:Abductees
Agncia: AlmapBBDO
Client:OApothecary
Title:Parental Instinct
Agncia:AlmapBBDO
Client:OApothecary
Title:Island
Agncia:AlmapBBDO
Client:Volkswagen
Title:Does
Agncia:AlmapBBDO
Client:Volkswagen
Title:Puppy
Agncia:Artplan
Client:Bread Bank
Title:Hero Bruna
Agncia:BOD
Client:Cocoa Show
Title:Bales Cachou Show 23
Agncia:BOD
Client:Cacao Sho
Title:Moments
Agncia: Gallery
Client:Ita
Title:Escada
Agncia:GUT
Client:Free market
Title:FTMPINK
Agncia:WhyLara
Client:Pay Less
Title:Together 1 of 5
Agncia:Ogilvy
Client:Coca Cola
Title:The World Needs More Santas 1 de 5
Agncia:Publicis
Client:Heineken
Title:Not All NightsOut AreOut
Agncia:Publicis
Client:Heineken
Title:Whateverken
Agncia:Publicis
Client:Nestle
Title:Learning Together 01 of 05
Agncia:Talent Marcel
Client:Ipiranga
Title:Pel Tribute
Agncia:VMLY&R
Client:Telefnica SA
Title:Prmio Socrates
Agncia:VMLY&R
Client:Telefnica SA
Title:Serie
Agncia:WE
Client:Shopee
Title:Institutional2023
Agncia:WMCCAN
Client:Itaipava
Title:Itanabocadopovo
*Cover photo: Divulao/SBT
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