A Popeyesone of the largest fried chicken chains in the world and one of the fastest growing in Brazil, celebrates its marketing partnership with NBA for the second year in a row, through activations at NBA House, which will take place in June, in So Paulo.
NBA House 2024 will feature 5,000 square meters of interactive basketball activities for fans of all ages at Villa-Lobos State Park in So Paulo from June 6th to 23rd, in conjunction with the 2024 NBA Finals. Ticket sales information and NBA House 2024 programming, including Popeyes’ planned immersive experiences for fans, will be announced at a later date.
In addition to the various planned attractions, such as shows, games and numerous brand activations, Popeyes is preparing a new special line of NBA-themed products. The snacks will be prepared with the famous chicken filling, marinated for 12 hours and hand breaded, which bring the brand’s characteristic flavor, very crunchy and juicy to be sold in more than 80 Popeyes stores throughout Brazil.
“The continuation of this collaboration, which reaches its peak at NBA House 2024, reinforces Popeyes’ role in celebrating the basketball fan experience through products that bring all the flavor of Louisiana to NBA fans in Brazil,” says Caio Queiroz, Marketing Manager at Popeyes.
XP the first financial brand sponsor of the NBA in Brazil
The NBA and XP announce a partnership that consolidates XP as the first financial brand sponsor of the NBA in Brazil. During the sponsorship period, XP will offer special experiences to fans and exclusive promotions and discounts to the financial institution’s customers across the country, including the launch of XP credit cards licensed by the NBA.
In addition, the company will engage NBA fans and customers as a partner in official events, in addition to basketball development programs. Actions include NBA House 2024 and Jr. NBA Clinics nationwide. XP will also be featured on NBA social and digital media channels in the country.
“XP has been building a solid, long-term relationship with the sport, and is now taking a fundamental step in this journey, to expand the biggest basketball league in the world in the country. It is a modality that is part of the national culture, and, as a brand, helps us reinforce our values of resilience, determination and overcoming the impossible, says Lisandro Lopez, CMO of XP Inc.
NBA House 2024 will feature 5,000 m of interactive basketball activities, where fans of all ages can gather to watch the final games. Ticket sales and programming information for NBA House 2024 will be announced soon.
“We are excited to work with XP to engage NBA fans across Brazil in an innovative and creative way. Over the years, XP has been providing, through sport, memorable experiences to its customers. This new collaboration will help boost and build a unique moment for basketball and the NBA in Brazil, concludes Rodrigo Vicentini, head of NBA Brazil.
Fans in Brazil can find more information about the NBA on the NBA app, Facebook NBABrasil, Instagram NBABrasil, TikTok NBA_Brasil, X NBABrasil and YouTube NBABrasil.
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