Campaign brings 19 animated films starring the characters 'Fominhas de Polenguinho'
After a gap of almost five years away from the media, Polenguinho will present its new positioning in the 'Polenguinho' campaign. Every hungry girl loves it.' The action is signed by Casa Darwin.
There are 19 animated films starring characters called Fominhas de Polenguinho, presenting the occasions on which they appear in the daily lives of children and adults.
The test campaign, broadcast only in Rio de Janeiro at the end of 2023, was chosen by Savencia, a French company that controls the Polenghi brand in Brazil, as one of the group's three best across the world.
The piece also recovers the traditional tarantella that graced the brand's commercials in the 80s, in a new original and fun version. We combined the emotion of the old jingle, evoking the tradition and confidence of the brand, with the energy and madness of the characters, says Rodrigo Leo, Partner and Creative Director at Casa Darwin.
In addition to social networks and complete digital coverage, the campaign features the participation of almost a dozen of the most important children's influencers in the country, such as Gato Galctico, Maria Clara and JP and Enaldinho, among others.
From April onwards, Casa Darwin will also operate the channels Always On brand, such as Instagram and TikTok, where 40 new films with characters will be released by the end of the year.
